Paco Contreras is the Global Vice President of Pricing and Monetization at Twilio, responsible for reimagining the customer engagement platform’s business model in a rapidly evolving market. He is a builder of monetization strategy and GTM models, recognized for scaling global, multi-billion-dollar portfolios across cloud platform businesses.

Paco’s career is defined by consistently transforming business models and unlocking new revenue streams. His work has fueled some of the most significant shifts in technology, including Microsoft’s licensing model, GTM strategy, and product marketing modernization for their transition to cloud offerings, Intuit’s first ever platform-wide offering for the Enterprise, and Google’s profitable scaling of the Google Cloud Customer Care portfolio.

By using a deep, data-driven understanding of customer value, Paco drives consensus across all levels of the organization. His teams are among the top performers in engagement and execution, reflecting his belief in mentoring future leaders and fostering collaboration.

Paco earned his MBA at the Darden School of Business, University of Virginia, and graduated summa cum laude in Mechanical and Industrial Engineering from Universidad Panamericana.